- Home
- About Us
- SmugMug Tips
- 5 Frustration-Free Ways to Reboot Your Photo Website
- The Making of a Digital Newsletter
- Take Your Photos Further With These Smug Features
- SmugMug for Special Occasions
- Why Upload Your Full-Res Originals?
- Essentials for a Successful Website
- 3 Flavors of Privacy
- Build a Custom Website on SmugMug
- Your Own Photo Home in 4 Easy Steps
- A Photo Organizer Worth Switching For
- Unleash the Power of the Menu Bar
- Special Occassion Print Order Deadlines
- Understanding the Crop Tool
- Picture Perfect Wallet Size Prints
- Guide Your Guests to the Gold
- How to Make a Photo Blog
- Your New SmugMug Site in 5 Minutes... or Less
- The Save Photo Reminder
- Get the Legacy Look in the New SmugMug
- FAQ: Why Switch to the New SmugMug?
- How to Customize Your System Pages
- The No-Hack Custom Page Tutorial
- Encyclopedia of the Watermark
- For Pros
- How to Get Paid for Being the Real You
- 5 Simple Steps to Building Your Brand
- Photography Pricing Cheat Sheet
- Market Your Photography: Share Your Photos
- Create a Great Experience on Your Site
- 8 Tools For Selling Photos Online
- Protect Your Photos from Theft
- Why Events Are Best for Your Business
- Maximize Your Wedding Photography Workflow
- Sports Shooters: How to Win More Sales
- How Can Search Help My Sales?
- The Great Pricing Hoax
- A Winning Portrait Business Model
- 5 Things Your Client Needs to Hear
- The Changing Business of Wedding Photography
- Make More Money with Digital Downloads
- Photo Tips
- 5 Reasons Why We Fell in Love with Lightroom
- Aim to Impress: Go Beyond Paper Prints
- Prep Your Files for Great Prints
- Why Print in a Digital Age?
- 5 Camera Tips Pros Wished They'd Known Sooner
- Get Your Photos Done in Record Time
- Keeping Your Phone Photos Safe, Too
- Get That Shoebox of Photos Online
- Punch Up Your Sport Portraits with Levi Sim
- Travel: How Gary Arndt Does Everything, Everywhere
- Mobile Phone Travel Photography with Michael Bonocore
- Underwater Model Photography
- What Not to Wear (to That Photo Shoot)
- The Art of Making Things Delicious
- 5 Killer Locations for Your Photo Shoots
- Color Calibration for Perfect Prints
- How to Shoot Winning Sports Photos
- Taking Beautiful Macro Photos
- How to Organize a Photowalk
- Get Out of That Photography Rut
- Kickstart Your Lightroom Workflow
- 5 Lies Your Camera Likes to Tell
- What Photos Sell?
- How to Take Delicious Food Photos
- Inspiration
- iSmile Studios, Inc. Maximizing Profits With More than Just Seasons' Greetings
- The Mompreneur: Kelly Lester
- Andi Grant: A Wedding Pro's Love Affair with "Events"
- Wildlife and Travel: Chris McLennan
- Awais Yaqub Photographic
- How to Create Your Own Success
- Sports Photography: Glossy Finish
- SmugMug & Pro Cycling Photographer Graham Watson
- Sports Photography: Kent McCorckle and SmugMug
- Quit Your Job and Run For the Hills: Ron Coscorrosa Speaks Out
- Adventure Photography: Is It Worth the Risk?
- Picture Perfect Pets: Kira Stackhouse
- Spooky Storytelling: History Trekker
- High-Speed Macro: Liquid Drop Art
- Underwater Wildlife: Scubazoo
- Meghan MacAskill Photography
- Matthew Jordan Smith Photography
- Smilebooth
Share Photos to Make Lots of Money
If a photographer builds a website without a marketing plan, does he make a sale?
You take beautiful photos. You’ve perfected your elevator pitch, and got business cards to match. You've built a beautiful website just waiting to be discovered by potential customers. What's next?

You MUST promote your business.
It's one thing to have a website. It's another thing to drive traffic to it. It's kind of like hanging out a shingle on the end of your driveway and hoping for walk-ins. You wouldn’t build a brick and mortar studio without advertising your business, so don’t fall into the trap of thinking you'll make sales simply because you exist.
Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Wikipedia
Plan Your Approach
Your marketing plan should have specific goals, which in turn will guide you towards the right tools for your business. For example:
Are you a wedding photographer? If so then you want to draw in brides and book engagement and wedding shoots.
Are you a landscape photographer? You want exposure for your fine art images and your stunning, wall-sized prints.
There are more marketing tools out there now than ever before, from traditional print ads to digital social media, and everything in-between. Many of them cost nothing more than your time; if you DIY be sure that you create relevant and meaningful content.
And don't shy away from hiring an expert: Think about the impression you'll make with a polished presentation to match the polished product you'll deliver to your customer.
Tip:
Make sure your site gets found amongst the hundreds of thousands of sites that potential clients will find on internet searches.
So don't be afraid to make some noise, stand above the crowd and draw your customers in. After all, your best photos do no good if nobody knows they exist.
For Awais Yaqub, photography is ultimately about sharing—sharing images, sharing views, sharing knowledge. SmugMug’s one-click sharing to social media sites like Facebook and Twitter helps him fulfill that mission. 'For me, there is absolutely no reason to create a photograph and keep it in cold storage. What good it would do if it was not able to spread the message, inspire someone or help someone in their learning process?
Don't just sit there waiting! SmugMug gives you powerful tools to help you market your business and share your photos. Here's 6 of our favorite tactics:
1. Share Photos Directly.
So, you've finished a shoot for a client, and uploaded the finished product into a gallery on your SmugMug site. How do you let the client(s) know you are ready for them to come buy your work? There are a multitude of sharing tools built right into your SmugMug galleries.
Good old-fashioned email right from the Share button.
I love that I can finish photos, send a gallery link with ordering instructions and my job is done. I get to sit back and watch the dollars roll in.

Send people straight to the shopping cart from your blog post by embedding Cart links.

2. Request referrals!
We all know the saying ‘if you like the service, tell a friend. If not, tell me’. Referrals and word of mouth are powerful ways to build your business.
My customers...are my biggest fans and cheerleaders and refer new clients to me every time. Once potential clients view my SmugMug website, they are impressed and trust me [to document] their children, family and memories.
Give clients post cards or business cards with a code that they can give a friend. When that friend books an appointment with you, and references the code, give the referring customer a discount coupon, like a print credit.
3. Use Social Media.
Social Media is a powerful marketing tool for photographers. Sharing Options allow your fans to post images to Facebook and Twitter with ease.
Hoofclix' Mark Lehner has used SmugMug’s Facebook publishing tool extensively. “I am really involved in social networking, so I enjoy [it]. It’s easy to use, and I already know that it’s brought people back to buy.” Typically, after he shares a SmugMug-hosted gallery via Facebook, he checks for a spike in traffic using Insights metrics.
Pro tip:
Create a Facebook business page and start posting meaningful and relevant content. Link your blog posts, announce any large events you are photographing, any special promotions you are offering, post portfolio-worthy photos. Your content needs to be beautiful and exciting, so your visitors will love sharing it with their friends.
4. Blog.
Blogging is a win-win situation for your business. By blogging about your photography and including links back to your website, you create meaningful links that search engines love. By writing content that is valuable to readers, you are creating a reason for them to share that with others. Here's how to build a blog on SmugMug.

5. Promote yourself.
Nature, Landscape, Stock and Fine Art Photographers, don’t be afraid to solicit sales! Pitch your local news media, post samples of your work onto the Facebook pages of agencies, make sure your SEO is rock solid. It's imperative that all your images link back to your SmugMug website so they can see more.
Wedding pros: What bride wouldn't hire a famous photographer? Try Two Bright Lights to get your best images published in wedding and bridal magazines. Sign up for an account, upload some portfolio photos and let them do the heavy lifting.
6. Paid Advertising
Once you've established the basics of your business, you may want to consider advanced options like:
•Google Ad Words
•Facebook ads
•Mailers
•Email Campaigns
BONUS: Six Social Media Musts
Our Minneapolis SMUG featured six very important tips every social marketer should know:
Secure a consistent user name.
Use bait, such as coupons, to get business.
Integrate your social media, such as what you put on Twitter, to link in Facebook and SmugMug.
Connect with other businesses that can benefit us and we can, in turn, benefit as well. Get strategic partners.
If you start anything on social media, you must follow through.
Separate your personal from your business media.