5 Reasons Why We Fell in Love with Lightroom - school
Brought to you by the photographers at SmugMug

It's no secret that Lightroom is one of the best things to happen to photo lovers everywhere. In case you've never dipped your toe in the Lightroom pool, we’re going to share 5 of our favorite things about it that knocks our socks off and why we hope you’ll give it a try, too.

1. Keywording Is a Breeze

Keywords are a small, but important part of getting your photos properly searchable. Whether you’ll be looking through your own galleries or hoping to cash in on sales sparked by Google, keywording is how you get there.

While SmugMug has great bulk keyword and caption tools adding them during your Lightroom workflow is a step saver and has the added benefit of adding the keywords to the photo's metadata.

You can enter keywords using the Library module, and even apply them to batches of photos all at once. The best part? Lightroom will automatically suggest keywords you’ve used before when you start typing.

And yes, these keywords and captions will transfer over to SmugMug when you publish.

2. No JPGs Required

Unless you’re new to SmugMug, you probably already know that we’ve got a free Publish to SmugMug plugin available in Lightroom. (You can download it here.)

The fact that it doesn’t cost a cent is pretty great, but even better is that you can easily Publish your photos to new or existing galleries on your SmugMug account, all without needing to create -- or store -- a separate JPG file on your computer’s hard drive.

Try the easy, one-click syncing between your Lightroom catalog and your SmugMug folder structure. We’ll worry about your JPG storage so you don’t have to.

3. Everything’s Better in Bulk

The greatest power of Lightroom is how easily it lets you do sweeping changes to swaths of photos at once. Presets, flags, and anything you can think of -- you can add them with just a few clicks and get your event photos out the door and into your clients’ inboxes in no time.

Check out this post that Adobe educator Matt Kloskowski did for us to help sift through your massive photo piles with ease.

4. Easy-to-Replace Proofs

Pro photographers, this one’s for you: When your client orders prints from your SmugMug galleries and you’ve set up Proof Delay, did you know that you can use Lightroom to quickly polish, edit, and republish only those photos back to your SmugMug galleries before sending the order to the lab?

We think this is the biggest lifesaver for any photographer who knows their clients will buy only a few photos out of thousands. Rather than editing every single photo from the shoot, simply upload your proofs and let them make their choice.

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Take it a step further with Events & Favorites. Lightroom will sync their Favorites galleries and pull their choices back into your catalog, making it even easier for you to edit (and republish) just the ones they love best.

5. It’s Always Improving

Adobe’s always making their products more powerful and better for you, and we are, too. Both Lightroom and the SmugMug plugin check automatically for updates, and you’ll notice this when you open up the program and see that window.

What we’ve added recently: The ability to choose your gallery’s Featured Photo via the plugin, and the ability to create/edit/delete Quick Settings, Watermarks, and Printmarks. And lots more.

You can always check to see the updates we’ve made to the plugin on the dedicated page in our help pages.

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