The Making of a Digital Newsletter - school
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Skip the Stamp: Build a Holiday Newsletter

Your SmugMug account is the perfect way to share a beautiful, personalized, ever-changing array of memories from the year that’s easily shared with friends, family, clients and everyone you wish.

You can go way beyond text with a custom SmugMug newsletter page. Think: Video, slideshows, maps, the whole shebang! And it's interactive, letting your friends and family click through your content, leave comments, share and more.

How to Build Your Newsletter

We've built a sample holiday newsletter from SmugMug and put it right here. Take a look and we'll break each piece down for you below.

Creating a custom holiday newsletter can be done as many ways as there are snowflakes in Siberia, so these tips are just a guideline. Feel free to experiment with different content and layouts until you get something you like. The sky’s the limit!

1. Create a Page

Give the Newsletter page a meaningful name. If this is an annual holiday letter, include the year.

If you're hoping to create an ongoing series of Newsletters you might want to also create a folder to hold them. 

2. Choose a Theme

For our holiday newsletter example we chose Snowflake but there's a prebuilt theme for almost every occasion. 

3. Plan your content

Think through the highlights of your year and how you want to present those memories. Would you like to add in a block of thumbnails that viewers can click? Or would you prefer to display them in a slideshow? Do you have any videos you’d like to share of school plays, memorable sports wins, or your annual vacation?

4. Add your content

To do this, you may want to Collect just the photos you want into a special, unlisted “Newsletter” gallery, so you can easily drop it into the page and not have to select lots of photos from many folders around your site. This also keeps fans who click through to see more from getting lost.

5. Tell Your Story

Use Title and Text blocks to greet guests and tell them every detail about your year. Remember that you’re never confined to just one block, so you can break up your text and let it flow down the page around the different photos and other content.

6. Make It Shareable. 

Don't forget to add a Social Buttons box at the top or bottom of the page so your viewers can share it with others. 

Basic Account? While the ability to create custom Pages and use the more advanced Content Blocks are available only with Power accounts and up, there’s plenty you can do. Customize your SmugMug homepage to include all the Content Blocks that tell your story, or create a new gallery and Collect your best photos from around your site to illustrate all the great things you did this year. Your Gallery Description field is the perfect place to greet your guests, and you can use the photo Title and Caption fields to expand on what happened in each and every photo.

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